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About Me

Introduction

I am a dedicated Marketing major at the University of Tennessee, Knoxville, with a minor in Digital Media. Graduating in May 2025, I hold a passion for digital marketing and I am eager to create compelling content and strategic campaigns that drive engagement and growth. As a photographer, visual designer, videographer, and writer, I bring a creative approach to marketing and am an optimistic collaborator with a focus on intentional achievement. I am looking forward to using my skills to further creative efforts and make a lasting impact on the marketing field in my upcoming career.

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Skills

Adobe Creative Suite, Social Media Marketing, Photography, Videography, Canva, WordPress, LucidChart

Experience

May 2024 - August 2024

Photograper and Social Media Manager

  • Collaborated with team members to develop marketing strategy plans to garner engagement with potential families.

  • Provided content to families with enrolled campers about camp events and announcements through Instagram and Waldo to ensure comfort and satisfaction.

  • Utilized digital media software such as Adobe Lightroom, Adobe Premiere Pro, and WordPress to provide deliverables for camp promotions and portfolios.

August 2023 - Present

American Marketing Association Member

  • Attend weekly meetings to collaborate with fellow marketing and business students while engaging in professional guest speaker presentations

  • Engage and collaborate with a cross-functional team to create a strategic marketing plan for iSustain, a national recycling business that specializes in stretch-film recycling

  • Utilized Canva to design and propose various email marketing deliverables to drive engagement and interaction with the business

February 2023 - May 2023

Caring Hands for Hand Up for Women - Project Leader

  • Collaborated with university class members to crowdfund for Hand Up for Women, a non-profit organization in the Knoxville community that aids women who have suffered from hardship through addiction, abuse, and trauma

  • Launched and propelled a fundraising campaign on social media platforms such as Instagram, Facebook, and TikTok, creating and posting graphics and video projects

  • Doubled the original fundraising goal, providing outstanding funds to Hand Up for Women that contributed to the construction of new classroom facilities

Certifications

Adobe Photoshop 2025 Essential Training

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